Raising a Glass to Life’s Challenges: Bear Fight Whiskey’s Cinematic Campaign

Bear Fight Whiskey approached Supernova with an exciting challenge: to launch their inaugural ad campaign and establish the brand as the go-to whiskey for navigating life’s daily wins and struggles.

The result was "What’s Your Bear Fight?"—a campaign that celebrates life's everyday challenges, big and small, positioning Bear Fight Whiskey as the ideal drink to accompany every moment, no matter the outcome.

Featuring creative partner Gabriel Macht, directed by Brian Billow, and showcasing breathtaking cinematography by Janusz Kamiński, the campaign radiates confidence, warmth, and authenticity. It mirrors the whiskey itself: bold, yet welcoming.

From the initial strategy to the final cut, Supernova’s team crafted a cinematic experience that encourages viewers to embrace their personal "bear fights" and raise a glass to the journey ahead.

Cheers to Bear Fight Whiskey—crafted for every step of the adventure. What’s YOUR Bear Fight?

Credits:

Agency: Supernova

Client: Bear Flight Whiskey

Director: Brian Billow