A full-service social marketing and creative content agency rooted in a unique understanding of human behavior and the science of persuasion.
They transform brand messaging into cultural capital—creating messaging that resonates, and lives in the minds of our audiences.
HIGHLIGHTED CAMPAIGNS
Spotify | GLOW
In partnership with Spotify, Lupine launched GLOW, an initiative supporting LGBTQIA+ artists and providing new talent with hands-on experience to boost their careers. GLOW created a space for LGBTQIA+ artists, creators, and fans, amplifying queer voices through strategic partnerships and a physical launch event. Leading up to the launch, they followed 30 artists as they collaborated on songwriting, working alongside industry professionals to refine their skills. This initiative showcased the power of community and fostered creativity within the LGBTQIA+ music scene.
HBO MAX | HUMAN BY ORIENTATION ART OF DRAG
In collaboration with HBO Max Lupine created: Human By Orientation Art of Drag, creating programming to celebrate queer content during Pride month. They enhanced their June festivities with original content, including stand-up, drag shows, live music, and discussions about Pride. By showcasing queer-centric programming through @humanbyorientation, engaging Instagram and Twitter audiences, driving traffic to the HBO Max platform.
LG| TRANSPARENT CONVERSATIONS
In partnership with LG, they launched Transparent Conversations, a mobile podcast tour focused on mental health discussions for college students and athletes. Taking these important conversations to NCAA® tournaments and college campuses across the country using a custom mobile podcast studio with a transparent glass wall to generate buzz. The podcast series featured round-table discussions with experts, advocates, and students, tackling topics like “Stressors of the Modern Student Athlete” and “The Come-Down from the Elite Stage.” This initiative fostered meaningful dialogue and created a lasting impact on participants.