Loud Parade
Multi-award Winning Music creative Agency.
Founded by a genius team awarded Forbes 30 under 30, Loud Parade create bespoke compositions, licensing, sonic branding, data analytics and use AI to maximise a brands sound, consumers demographic engagement and positive brand sentiment.
Spotify| Astrology CLub
Looking to increase awareness of their podcast offering, MMP built an interactive and gamified microsite targeting their millennial & gen Z audience.
Catering to astronomy and self help fans alike, the microsite took users on a journey through an immersive and playful personality quiz. From input answers, the Astrology Club rewarded users with a tailored podcast playlist recommendation, and a personalised club card, for maximum ownership and shareability.
HIGHLIGHTED CAMPAIGNS
GIRLS WHO CODE | Girls who code girls
Girls Who Code launch Girls Who Code Girls, a unique and immersive coding experience looking to inspire Gen Z and Alpha female and non binary individuals, to get excited about coding and futures in tech. Users could code their own characters, to challenge perspectives and fight for inclusive representation in gaming.
Rewarded with unique character cards users are invited to publish their creations on the GWC gallery for the community to explore.
- Over 450,000 users created characters
- 225 million earned media impressions,
- 8% increase in brand awareness
Christian Dior |Garden of Dreams
A phydigital maze installation for the holiday season at the luxury Adventura Mall in Miami. We worked with the perfumes team to elevate the immersive in-person journey, with an elegant and lightly gamified companion experience.
Encouraging clients to discover a range of Dior fragrances, visitors were invited to navigate, scan product QR codes and hand pick their very own dream gift box. They could then share with loved ones, connect with Dior beauty consultants and receive an exclusive gift.
- Retail innovation data collection key KPI mission, target overclocked within first three weeks of live period