UNIT9’s Biggest Slam Dunk NBA campaign in China with fake-out-of-home drone show

Leading Chinese lager brand, Harbin Beer, were once again named as an official partner of the NBA after a four-year hiatus. With NBA star Klay Thompson joining as the brand’s new ambassador, Harbin Beer wanted to mark the occasion with a memorable activation that got fans talking during the 2024 NBA playoffs.

UNIT9 created the most spectacular slam dunk in history with a fake-out-of-home drone show.

The Harbin Beer FOOH Drone Show created a social media sensation for the brand. The fact that online audiences expressed their disappointment at missing the ‘real life’ show is a testament to the skill of the team in balancing believability with the ultimate wow factor and proving that FOOH activations can be just as impactful as the real thing.

14k+ interactions on WeChat

Higher engagement rates than much of Harbin’s celebrity content