How Meta's Halloween VR Experience Redefined Immersive Gaming with Ghostbusters & The Walking Dead

UNIT9 helped Meta create an immersive Halloween event for the Quest 3, featuring two exclusive VR games—Ghostbusters and The Walking Dead. The experience used two experiential billboards that guests could step inside, blurring the line between reality and fiction.

For The Walking Dead, guests navigated a zombie-filled path with interactive props and photo ops before trying the VR game. The Ghostbusters set included a rainstorm simulation, a marshmallow room, and a replica of the Ghostbusters office, leading into the VR experience.

Cutting-edge technology like synchronized lighting, sound, and a water screen display with high-lumen projectors added to the immersive atmosphere.

Guests experienced a groundbreaking mix of realities, with exclusive first looks at new Quest 3 games. The event featured interactive sets and high-tech displays, creating a memorable Halloween experience.

These experiential billboards redefine immersive OOH, offering entertainment brands a unique way to create “wow” moments and let fans dive deeper into their favorite franchises.

Credits:

Director KATE LYNHAM

Agency AMV BBDO

Brand META