Supernova Highlights the Magic of Exploration with Bodega x HOKA Collaboration

Supernova is proud to showcase their innovative work for the Bodega x HOKA collaboration, "The World at Large," which reimagines how we experience the world around us. The campaign taps into the timeless curiosity of childhood, where even the smallest spaces were transformed into grand adventures. Through this collaboration, viewers are invited to reconnect with that sense of wonder, encouraging them to see the world through fresh eyes.

With HOKA’s Tor Ultra Hi and Lo models, the campaign emphasizes the magic of exploration, blending macro and micro perspectives to remind us that the world is still full of untapped experiences. The visuals creatively illustrate the idea that, no matter your age, the world can still feel like a playground, ready to be discovered. Through striking imagery and thoughtful storytelling, the campaign captures curiosity and resilience as core themes, elevating the concept beyond just the product.

Bodega, a Boston-based retailer renowned for its narrative-driven brand collaborations, partnered with HOKA to reimagine the Tor Ultra Hi and Lo for both urban and outdoor exploration. Supernova, in collaboration with Admilk, led the creative direction and visual content for the editorial collaboration, seamlessly combining live-action footage with dynamic 3D elements. The team filmed actors and photo-scanned their likenesses into 3D space, layering real VHS footage with high-resolution cinematography to craft a unique blend of textures. The final edit was shared live on Bodega’s Instagram and website, engaging audiences with a visually stunning and immersive experience.