Fanta’s Spooky Beetlejuice Campaign Brings Gamified Fun to Gen Z

Coinciding with the launch of the hotly-anticipated franchise sequel, Beetlejuice Beetlejuice, Fanta wanted to create a memorable campaign over spooky season that spotlighted their limited-edition Beetlejuice flavors. With the goal of engaging their Gen Z target audience, UNIT9 created an immersive digital experience filled with interactive, gamified content.

Hosted on the Coca Cola app as well as on a dedicated microsite, the mobile experience consisted of three mini games and an AR filter, transporting users into the frightful world of Beetlejuice. The adventure starts at a train station, where players can interact with a Fanta vending machine to retrieve a ticket before handing it over to the inspector and boarding the Afterlife Train.

Users navigated through three 3D train carriages, each themed after an iconic Beetlejuice set, solving puzzles and interacting with movie-inspired elements. Completing challenges earned gems, which could be redeemed for prizes in the Coca-Cola app.

UNIT9 created looping 360° videos for each carriage, with interactive elements triggering new scenes. The puzzles combined video content and custom front-end development for a seamless experience.

AR Filters, which were part of the mobile app experience

Credits:

Creative Director HANNAH NEIL

Agency OGILVY

Brand FANTA